The Graduate School of Economic and Social Sciences (GESS) at the University of Mannheim provides eleven full-time PhD programs in business, economics and social sciences. Albrecht, C.-M., Hattula, S. and Lehmann, D. R. (2017). He received his Ph.D. and M.Phil. About. Marketing begins and ends … For more information please read our, Bachelor in Economic and Business Education, Sustainable Business & Corporate Responsibility Management, Master in Economic and Business Education, Centers, Institutions, Affiliates and Partners, IBEA Study Option within the Bachelor in Business Administration, Future Leaders Double Degree within the Bachelor in Business Administration, Association “Partner der Mannheimer Betriebswirtschaftslehre e.V.”. Konya-Baumbach, E., Schuhmacher, M. C., Kuester, S. and Kuharev, V. (2019). Software: Treatment effects estimators (Codes in STATA, R or Gauss) The Chair of Econometrics has a strong focus on developing new microeconometric treatment effect estimators for impact evaluation.This page intends to make these new estimators available to a wider audience. Henning Hillmann holds the Chair of Economic Sociology at the University of Mannheim and is a faculty member of the Mannheim Center for European Social Research (MZES). Ebert, F., Barth, M., Blečić, A. and Woodside, A. G. (2020). Zunächst trug sie allerdings noch den Namen AbsolventUM GmbH Marketinggesellschaft, 2005 erhielt sie den Namen SummacUM GmbH. Welle, M., Kuester, S. and Schuhmacher, M. C. (2020). The Chair and Research Group in Quantitative Marketing and Consumer Analytics at the University of Mannheim, focus on the application of analytical and empirical modelling techniques to answer business problems with high managerial relevance. MKT 301 Marketing I; Marketing for Business Minors; MKT 351 Marketing Management Decisions; Master Courses. Publications. In order to improve performance and enhance the user experience for the visitors to our website, we use cookies and store anonymous usage data. Christian Homburg number two in its annual ranking for the most published marketing researchers worldwide. Internationale Studie zur sozialen Stigmatisierung in Discountläden. The effects of customer ratings on relationships in platform markets, From being a rater to being rated: The effects of customer ratings in platform markets, Seizing the moment? For more information please read our, Prof. Stahl: From Data to Marketing Insights - Big Data Analytics in Marketing, Prof. Kraus: Direct Sales and Multi-Channel Strategies, Wirtschaftswoche: Lifetime Achievement for Professor Homburg, Research Insights #69 Geld sparen oder „Gesicht verlieren“? Vomberg, A., Homburg, C. and Gwinner, O. Our complete, current course offer for the Mannheim Master in Management can be found in the module overview. Welcome to the research group in mathematical finance at the Institute of Mathematics, University of Mannheim. SOCIAL MEDIA NEWS WALL * The range of courses is constantly being developed, so it cannot be guaranteed that courses will be offered every semester. 11. & Wänke, M. (2016). Projects 1. Ansari, A., Stahl, F., Heitmann, M. and Bremer, L. (2018). Theel, M., Homburg, C. and Hohenberg, S. (2018). Choose from a variety of courses offered at the Area Marketing & Sales and become a future marketing expert. Business Education, M.Sc. 5. Universität Mannheim Fakultät für Sozial­wissenschaften A 5, 6 – Raum B118 68159 Mannheim Tel. Homburg, C., Vomberg, A. and Mühlhäuser, S. (2020). von Janda, S., Kuester, S., Schuhmacher, M. C. and Shainesh, G. (2020). Exploring heterogeneity in the BOP consumer market, Reverse innovation : how to use emerging markets as a source of corporate competitive advantage, Initial trust as an informational feeling for the adoption of digital innovations, How should companies set prices in offline and online channels? Feurer, S., Schuhmacher, M. C. and Kuester, S. (2019). Barth, M., Kuester, S. and Konya-Baumbach, E. (2020). I study the socio-structural and psycho-cultural requisites of … They are followed by Business Informatics and … The current Wirtschaftswoche lifetime ranking for business administration researchers assigns Prof. Dr. Dr. h.c. mult. (2018). (2017). (2019). Homburg, C., Kohles, A. and Hohenberg, S. (2017). In order to improve performance and enhance the user experience for the visitors to our website, we use cookies and store anonymous usage data. Wie die digitale Transformation gelingen kann, Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption, Effective customer journey design: consumers’ conception, measurement, and consequences, Climb or jump: status-based seeding in user-generated content network, Reversing gears : Inverting the innovation-flow paradigm with reverse innovation, Get the show on the road: Go-to-market strategies for e-innovations of start-ups, Addressing a product management's orphan: How to externally implement product eliminations in a B2B setting, Investigating antecedents and stage-specific effects of customer integration intensity on new product success, Appetizer or main course: Early market vs. majority market go-to-market strategies for radical innovations, The relationship between consumer shopping stress and purchase abandonment in task-oriented and recreation-oriented consumers, Organizational multichannel differentiation : an analysis of its impact on channel relationships and company sales success, Customer experience management: toward implementing an evolving marketing concept, The catbird seat of the sales force : how sales force integration leads to new product success, Umgangsmethoden mit Vertreterstereotypen im Direktvertrieb, Effektivität anthropomorphisierter Chatbots in Kundeninteraktionen, Die Wertschöpfung von Rückgewinnungsmaßnahmen: mehr als nur Umsatz, Die Relevanz digitaler Marketing­kompetenzen für den finanziellen Unternehmens­erfolg, Der Einfluss vorheriger Entscheidungsergebnisse auf die Fortführung scheiternder Innovationsprojekte, Organisationale Erfolgsfaktoren von Kundenrückgewinnungs­management, Einsatz­möglichkeiten von Virtual Reality in der Neuprodukt­entwicklung. Konya-Baumbach, E., Schuhmacher, M. C. and Kuester, S. (2017). Job Offer: three open positions as Student Research Assistant! Schuhmacher, M. C., Konya-Baumbach, E., Kuester, S. and Kuharev, V. (2019). Borchers, O., Kuester, S. and Ringel, D. M. (2019). (2019). Discover the best homework help resource for MARKETING at University Of Mannheim. Contact. Publications 5. Homburg, C., Weeth, A. and Prigge, J.-K. (2017). The central business management function becomes clear through the conception and implementation of market-oriented activities of a company with regard to (potential) consumers. von Janda, S., Pomering, A. and Kuester, S. (2019). Curriculum Vitae Publications Working Papers Teaching/ Evaluations. Previously, I held positions at the Graduate School of Economics and Social Sciences (GESS) in Mannheim, Goethe University Frankfurt, the University of Essex, the Mannheim Centre for European Social Research (MZES) as well as the universities of Berne and Konstanz. Development process for business model innovations : same, same or different? Publications. Das war die Geburtsstunde der Universität Mannheim Service und Marketing GmbH. University of Mannheim School of Business Informatics and Mathematics B6, 26 – Room B 2.03 68159 Mannheim Profile Using rigorous research methods to investigate substantive questions of interest is the principal goal of academic staff at the Chair of Quantitative Methods in the Social Sciences (QMSS) in the department of political science.The research activities at QMSS cover a wide range of substantive areas. Schauen Sie sich um und … My substantive research focuses on electoral behavior, public opinion and comparative politics. The multichannel pricing dilemma: Do consumers accept higher offline than online prices? Dr. Dr. h.c. Martin Weber, distinguished retired professor, ranks second. Homburg, C., Wielgos, D. and Kühnl, C. (2018). Das Magazin der Universität Mannheim + Engagement. In order to improve performance and enhance the user experience for the visitors to our website, we use cookies and store anonymous usage data. Universität Mannheim Service und Marketing GmbH | 64 followers on LinkedIn. Homburg, C., Gwinner, O. and Vomberg, A. Marketing in der Kapital­markt­kommunikation - Warum und wie Unternehmen markt­strategische Aktivitäten kommunizieren sollten, Erfolgreiche Einführung digitaler Innovationen: Vertrauensfördernde Strategien für Start Ups, Verbesserung der Prognosegenauigkeit bei Neuprodukteinführungen mit Hilfe von Virtual Reality, Marketing Excellence - Strategien zur Erhöhung des Unternehmens­wertes, Digital Excellence: Einflussgrößen, Erfolgswirkungen und Erfolgsfaktoren, Automatisierte Martkanalysen von Produktbewertungen mithilfe Künstlicher Intelligenz, Cross-Selling in Business-to-Business-Industrien : Status Quo, Best Practices und Implikationen, Der Einfluss von Offshoring der R&D- und der Produktionsfunktion auf den Unternehmens­wert, Preisdifferenzierung oder Preiskonsistenz? von Janda, S., Schuhmacher, M. C. and Kuester, S. (2017). Lauer, K., Homburg, C. and Vomberg, A. Network. Since 2005, Professor Dr. Sabine Kuester holds the Chair of Marketing & Innovation at the University of Mannheim. Schuhmacher, M. C., Kuester, S. and Hanker, A.-L. (2018). It is in these fields that the University of Mannheim has repeatedly been ranked as … Since 2012 - Full Professor for Mathematical Statistics, Universität Mannheim 2006 - 2012 Full Professor for Stochastics and Their Applications, Universität Göttingen 2004 – 2006 Associate Professor for Computational Statistics, Helmut-Schmidt-Univ.Hamburg;call from Univ. mannheim business school (mbs) Located in the heart of the German and European economy, Mannheim Business School (MBS), the umbrella organization for management education at the University of Mannheim, is considered to be one of the leading institutions of its kind in Germany and is continuously ranked as Germany’s #1. These are called university … One of the university’s strengths in this task is its profile, which is characterized by the economic and social sciences. Gruner, R. L., Vomberg, A., Homburg, C. and Lukas, B. Building antecedent configurations identifying happy people across four European countries, Using task context to manage boredom: The impact of time pressure, Decision strategies and confidence inferences, The resources and capabilities for frugal innovation: An exploratory study, What frugal products are and why they matter: A structured abstract, When opinion leaders endorse products - What marketers take advantage of and consumers misconceive, Share my failure, not my success: How people make ubiquity judgments based on past events, Antecedents and consequences of leveraging customer complaints in new product development, The influence of innovative customer complaints on organizational response behavior, The impact of sustainability on retail investor trading behavior: Evidence from Germany, Don’t shoot the messenger! Polthier, A., Kuester, S. and von Janda, S. (2020). Welle, M., Kuester, S. and Schuhmacher, M. C. (2019). It stands for first-class research, internationality and a distinct practical orientation. von Janda, S., Hertel, M. and Gress, S. (2020). 6,552. Kühnl, C., Jozic, D. and Homburg, C. (2019). Our innovative teaching methods and consistent quality management contribute to the best academic conditions. Mannheim meets Konstanz: Workshop in Stochastics; GWOT '19; Bath-Mannheim Self-Similarity; Statistics for Processes 2018; Workshop on SDEs 2016; Statistics for Processes 2016; Trends in Stochastic Analysis; Lévy Processes 2015; Research Seminar One World RTG 1953 About. I am interested in the processes by which electoral institutions pre-structure an individual's decision-making process and its consequences for voters, party … Who is happy? von Janda, S., Hillebrand, C. and Kuester, S. (2018). University of Mannheim Chair for Quantitative Methods in the Social Sciences A 5, 6 Building B – Room 224 68159 Mannheim Homburg, C., Böhler, S. and Hohenberg, S. (2017). University of Mannheim Fakultät für Wirtschafts­informatik und Wirtschafts­mathematik B6, 26 – Room B 4.04 68159 Mannheim Homburg, C., Harz, N. and Hohenberg, S. (2018). The current WirtschaftsWoche ranking honors Prof. Dr. Dr. ... Homburg & Partner wird gleich doppelt von der ... October 2020 Research Insights 69 Geld sparen oder ... Student Research Assistant wanted! pnikolae( a t ) If this is not possible, you can submit your solutions in paper form in the box at B6, 26, level 4. Our 11 full-time three to five year PhD programs provide access to world-class teaching and a … For generations, the University of Mannheim has been preparing students to take on leadership roles in business, academia, and society. (Diplom) in the Social Sciences from Humboldt University in Berlin. Kuester, S., Konya-Baumbach, E. and Schuhmacher, M. C. (2018). In order to improve performance and enhance the user experience for the visitors to our website, we use cookies and store anonymous usage data. I am a University Professor of Empirical Democracy Research at the University of Mannheim. (2018). Starke, S., von Janda, S. and Kuester, S. (2020). Lanz, A. U., Goldenberg, J., Shapira, D. and Stahl, F. (2019). How different types of dynamic pricing affect consumer trust and search over time, Marketing excellence: Conceptual considerations and empirical evidence, Relationships in multichannel sales systems : the impact of bureaucratic governance on manufacturers’ and sales partners’ performance, The dispersion of departmental decision-making authority in innovation development, When words hurt - Emotional contagion in a company's Facebook apology, Customer reacquisition in business-to-business contexts : it’s not what you do, it’s how you do it. Reads . Homburg, C., Lauer, K. and Vomberg, A. The Graduate School of Economic and Social Sciences (GESS) at the University of Mannheim provides graduate training in empirical and quantitative methods as well as their application to business, economics, and the social sciences. Further, I am a member of the Mannheim Center for Data Science (MCDS). On this page you will find information about the professors of the area, the research assistants and the office and area management as well as an insight into the research projects of the area marketing & sales. : comparing responses across consumer segments in a multichannel environment, Is there no time like the present? : +49 621 181 ... Journal of Marketing Behavior, 1, 363-384. The University of Mannheim, Business School is one of the leading Business Schools in Europe. MKT 501 Price and Product Management; MKT 611 Sales Management & Customer Relationship Management; MKT 661 Consumer Behavior; MKT 710 Research Seminar; Doctoral Courses. Professor Homburg is the only German author among the top ten researchers in the current ranking. Vomberg, A., Homburg, C. and Mühlhäuser, S. (2018). Unsere Dienstleistungen bieten wir sowohl für Mitarbeiter und Studierende der Universität Mannheim, als auch für Unternehmen und Privatpersonen an.