University of Mannheim School of Business Informatics and Mathematics B6, 26 – Room B 2.03 68159 Mannheim Alin Clara Schröder | Mannheim, Baden-Württemberg, Deutschland | Student(in), Universität Mannheim | 259 Kontakte | Vollständiges Profil von Alin Clara auf LinkedIn anzeigen und vernetzen The area Marketing & Sales is part of the School of Business Administration and consists of the chairs of Professor Christian Homburg, Professor Florian Kraus, Professor Sabine Kuester and Professor Florian Stahl. Homburg, C., Weeth, A. and Prigge, J.-K. (2017). The University of Mannheim offers first-rate bachelor’s, master’s and doctoral programs.Numerous university rankings confirm the high quality of the programs available, with Business Administration, Economics, Psychology, Sociology, Political Science, the Romance languages, History, English and American Studies, German … The University of Mannheim has again been extremely successful in the latest survey of HR managers carried out by the German Wirtschaftswoche. Stiftung Universität Mannheim; Freunde Universität Mannheim; Absolventum Mannheim; Stipendien; Contact; About this Site; Data Protection Declaration; Sitemap; Hausordnung; Emergency Info; Instagram. (2019). Lauer, K., Homburg, C. and Vomberg, A. Since 2012 - Full Professor for Mathematical Statistics, Universität Mannheim 2006 - 2012 Full Professor for Stochastics and Their Applications, Universität Göttingen 2004 – 2006 Associate Professor for Computational Statistics, Helmut-Schmidt-Univ.Hamburg;call from Univ. Anfahrt und Campusplan; Portal²; Newsletter; Abteilung Kommunikation; Abteilung Marketing … Universität Mannheim Service und Marketing GmbH | 64 followers on LinkedIn. (Diplom) in the Social Sciences from Humboldt University in Berlin. Biller, M., Konya-Baumbach, E., Kuester, S. and von Janda, S. (2020). (2019). Previously, I held positions at the Graduate School of Economics and Social Sciences (GESS) in Mannheim, Goethe University Frankfurt, the University of Essex, the Mannheim Centre for European Social Research (MZES) as well as the universities of Berne and Konstanz. The University of Mannheim (in German: Universität Mannheim), abbreviated UMA, is a public research university in Mannheim, Baden-Württemberg, Germany.Founded in 1967, the university has its origins in the Palatine Academy of Sciences, which was established by Elector Carl Theodor at Mannheim Palace in 1763, as well as the Handelshochschule (Commercial College Mannheim), … The GESS offers a specialized PhD Program in the area of marketing at the University of Mannheim. von Janda, S., Hillebrand, C. and Kuester, S. (2018). Contact. Welcome to the research group in mathematical finance at the Institute of Mathematics, University of Mannheim. Schuler, J. About. 49 percent of the shares of the limited company are held by the city of Mannheim. Homburg, C., Harz, N. and Hohenberg, S. (2018). BlackRock is one of the world’s preeminent asset management firms and a premier provider of global investment management, risk management and advisory services to institutional, intermediary and individual investors around the world. Mannheim meets Konstanz: Workshop in Stochastics; GWOT '19; Bath-Mannheim Self-Similarity; Statistics for Processes 2018; Workshop on SDEs 2016; Statistics for Processes 2016; Trends in Stochastic Analysis; Lévy Processes 2015; Research Seminar One World RTG 1953 Further, I am a member of the Mannheim Center for Data Science (MCDS). The current WirtschaftsWoche ranking honors Prof. Dr. Dr. h.c. mult. Profile Using rigorous research methods to investigate substantive questions of interest is the principal goal of academic staff at the Chair of Quantitative Methods in the Social Sciences (QMSS) in the department of political science.The research activities at QMSS cover a wide range of substantive areas. Universität Mannheim Fakultät für Sozial­wissenschaften A 5, 6 – Raum B118 68159 Mannheim Tel. Universität Mannheim Fakultät für Sozial­wissenschaften A5 C – Raum 207 68159 Mannheim Tel. Schönmüller, V., Netzer, O. and Stahl, F. (2020). My substantive research focuses on electoral behavior, public opinion and comparative politics. Internationale Studie zur sozialen Stigmatisierung in Discountläden. Since 2005, Professor Dr. Sabine Kuester holds the Chair of Marketing & Innovation at the University of Mannheim. Herbst, L., Reinartz, D. and Woodside, A. G. (2017). Die Universität Mannheim bietet erstklassige Bachelor-, Master- und Promotions­programme. Homburg, C., Morguet, T. and Hohenberg, S. (2019). Profile Using rigorous research methods to investigate substantive questions of interest is the principal goal of academic staff at the Chair of Quantitative Methods in the Social Sciences (QMSS) in the department of political science.The research activities at QMSS cover a wide range of substantive areas. Wie die digitale Transformation gelingen kann, Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption, Effective customer journey design: consumers’ conception, measurement, and consequences, Climb or jump: status-based seeding in user-generated content network, Reversing gears : Inverting the innovation-flow paradigm with reverse innovation, Get the show on the road: Go-to-market strategies for e-innovations of start-ups, Addressing a product management's orphan: How to externally implement product eliminations in a B2B setting, Investigating antecedents and stage-specific effects of customer integration intensity on new product success, Appetizer or main course: Early market vs. majority market go-to-market strategies for radical innovations, The relationship between consumer shopping stress and purchase abandonment in task-oriented and recreation-oriented consumers, Organizational multichannel differentiation : an analysis of its impact on channel relationships and company sales success, Customer experience management: toward implementing an evolving marketing concept, The catbird seat of the sales force : how sales force integration leads to new product success, Umgangsmethoden mit Vertreterstereotypen im Direktvertrieb, Effektivität anthropomorphisierter Chatbots in Kundeninteraktionen, Die Wertschöpfung von Rückgewinnungsmaßnahmen: mehr als nur Umsatz, Die Relevanz digitaler Marketing­kompetenzen für den finanziellen Unternehmens­erfolg, Der Einfluss vorheriger Entscheidungsergebnisse auf die Fortführung scheiternder Innovationsprojekte, Organisationale Erfolgsfaktoren von Kundenrückgewinnungs­management, Einsatz­möglichkeiten von Virtual Reality in der Neuprodukt­entwicklung. Mannheim Master in Management, Mannheim Master in Business Research (MMBR), M.A. Find MARKETING study guides, notes, and practice tests for Universität Performance assessment of BOP innovation projects, Judging a book by its cover: The power of wine label design in shaping consumers’ product perceptions, The modest marketer: When skeptical consumers infer products to be longer-lasting than marketers claim, Opinion leaders as persuasion agents: Integration of persuasion knowledge into the theory of opinion leadership, The effectiveness of specific go-to-market strategies for digital innovation adoption, Decision-making authority in innovation development: A dual mediation model, Deep neural language models: The elicitation of brand similarity from customer reviews, Maximizing customer lifetime value through strategic channel management: How to incentivize customers to use apps versus websites, We are (not) all the same! Steering the sales force for new product selling: Why is it different, and how can firms motivate different sales reps? It is ranked #307 in QS Global World Rankings 2021. Hohenberg, S., Homburg, C. and Harz, N. (2019). Barth, M., Kuester, S. and Konya-Baumbach, E. (2020). Culture and Economy / Business, M.Sc. Homburg, C., Kohles, A. and Hohenberg, S. (2017). von Janda, S., Schuhmacher, M. C. and Kuester, S. (2017). Homburg, C., Jozic, D. and Kühnl, C. (2017). The University of Mannheim, Business School is one of the leading Business Schools in Europe. Ebert, F., Barth, M., Blečić, A. and Woodside, A. G. (2020). Building antecedent configurations identifying happy people across four European countries, Using task context to manage boredom: The impact of time pressure, Decision strategies and confidence inferences, The resources and capabilities for frugal innovation: An exploratory study, What frugal products are and why they matter: A structured abstract, When opinion leaders endorse products - What marketers take advantage of and consumers misconceive, Share my failure, not my success: How people make ubiquity judgments based on past events, Antecedents and consequences of leveraging customer complaints in new product development, The influence of innovative customer complaints on organizational response behavior, The impact of sustainability on retail investor trading behavior: Evidence from Germany, Don’t shoot the messenger! Prigge, J.-K., Homburg, C. and Fürst, A. The Chair and Research Group in Quantitative Marketing and Consumer Analytics at the University of Mannheim, focus on the application of analytical and empirical modelling techniques to answer business problems with high managerial relevance. (2018). Curriculum Vitae Publications Working Papers Teaching/ Evaluations. Konya-Baumbach, E., Schuhmacher, M. C. and Kuester, S. (2017). Area Marketing. pnikolae( a t )mail.uni-mannheim.de If this is not possible, you can submit your solutions in paper form in the box at B6, 26, level 4. Starke, S., von Janda, S. and Kuester, S. (2020). & Wänke, M. (2016). Mannheim meets Konstanz: Workshop in Stochastics; GWOT '19; Bath-Mannheim Self-Similarity; Statistics for Processes 2018; Workshop on SDEs 2016; Statistics for Processes 2016; Trends in Stochastic Analysis; Lévy Processes 2015; Research Seminar One World RTG 1953 Lohnen sich Online- und Social-Media-Werbung bei Neuprodukteinführungen? I study the socio-structural and psycho-cultural requisites of … Homburg, C., Böhler, S. and Hohenberg, S. (2017). Das war die Geburtsstunde der Universität Mannheim Service und Marketing GmbH. Konya-Baumbach, E., Schuhmacher, M. C., Kuester, S. and Kuharev, V. (2019). Currently, we focus on questions arising in mathematical finance and stochastic analysis, in particular, in. On this page you will find information about the professors of the area, the research assistants and the office and area management as well as an insight into the research projects of the area marketing & sales. Reads . Gecer, G., Kraus, F. and Yildirim, P. (2019). SOCIAL MEDIA NEWS WALL Kuester, S., Welle, M. and Schuhmacher, M. C. (2020). … MKT 501 Price and Product Management; MKT 611 Sales Management & Customer Relationship Management; MKT 661 Consumer Behavior; MKT 710 Research Seminar; Doctoral Courses. It is in these fields that the University of Mannheim has repeatedly been ranked as … Customers’ fear of missing out in mobile marketing, A model for temporal neural word embedding, Dory: A temporal neural word embedding for the study of brand association evolution from user-generated-content, Bringing “pins” and “likes” to the store: The influence of cueing social media popularity at the point of sale, Allow or block: Optimal strategies against ad-blockers in competitive markets, Digital business capability and its effect on firm performance. Our innovative teaching methods and consistent quality management contribute to the best academic conditions. Vomberg, A., Homburg, C. and Gwinner, O. Exploring heterogeneity in the BOP consumer market, Reverse innovation : how to use emerging markets as a source of corporate competitive advantage, Initial trust as an informational feeling for the adoption of digital innovations, How should companies set prices in offline and online channels? Homburg, C., Theel, M. and Hohenberg, S. (2020). 6,552. Zunächst trug sie allerdings noch den Namen AbsolventUM GmbH Marketinggesellschaft, 2005 erhielt sie den Namen SummacUM GmbH. Area Marketing & Sales The area Marketing & Sales is part of the School of Business Administration and consists of the chairs of Professor Christian Homburg, Professor Florian Kraus, Professor Sabine Kuester and Professor Florian Stahl. Feurer, S., Schuhmacher, M. C. and Kuester, S. (2019). Gwinner, O., Vomberg, A. and Homburg, C. (2017). The Call For Papers for the 2021 edition of the workshop will be published in March 2021. von Janda, S., Schuhmacher, M. C. and Kuester, S. (2018). An empirical investigation of functional decision-making authority in innovation development, Managing laggards: The importance of a deep sales bench, How pricing teams develop effective pricing strategies for new products, Supporting new product launches with social media communication and online advertising: Sales volume and profit implications, Enhancing innovation commercialization through supervisor–sales rep fit. Agroalimentaire; Chimie, Plastique, Santé; Construction, Bâtiment, Bois, Habitat; Energie, Environnement; Enseignement, formation - Administrations In order to improve performance and enhance the user experience for the visitors to our website, we use cookies and store anonymous usage data. The American Marketing Association (AMA) repeatedly named Professor Dr. Dr. h.c. mult. Marketing Mannheim's success stories is the main task of Stadtmarketing Mannheim GmbH, which was founded in 2001 as one of Germany's first public-private partnerships (PPP) in the city marketing sector. Homburg, C., Harz, N. and Hohenberg, S. (2019). One of the university’s strengths in this task is its profile, which is characterized by the economic and social sciences. Abteilung Marketing; Universitäts­bibliothek; FORUM. The Graduate School of Economic and Social Sciences (GESS) at the University of Mannheim provides graduate training in empirical and quantitative methods as well as their application to business, economics, and the social sciences. Chatbot anthropomorphism: A way to trigger perceptions of social presence? Niu, M., Gaerth, M. and Kraus, F. (2020). Gaerth, M., Han, M., Dhar, R. and Kraus, F. (2020). : comparing responses across consumer segments in a multichannel environment, Is there no time like the present? I am interested in the processes by which electoral institutions pre-structure an individual's decision-making process and its consequences for voters, party … Social Psychological and Personality Science, 7, 366-373. Students enrolled in the master’s program Mannheim Master in Management can design their studies individually and flexibly according to their ideas. Homburg, C., Wielgos, D. and Kühnl, C. (2018). Homburg, C., Gwinner, O. and Vomberg, A. von Janda, S., Hertel, M. and Gress, S. (2020). With a profound understanding of marketing analytics, marketers will be more efficient and will improve the performance of their marketing actions and minimize wasted marketing … Welle, M., Kuester, S. and Schuhmacher, M. C. (2018). The central business management function becomes clear through the conception and implementation of market-oriented activities of a company with regard to (potential) consumers. Schuhmacher, M. C., Kuester, S. and Hultink, E. J. von Janda, S., Pomering, A. and Kuester, S. (2019). Die Disziplinen BWL, VWL, Psychologie, Soziologie, Politik­wissenschaft, Romanistik, Geschichte, Anglistik, Germanistik und … Homburg, C., Lauer, K. and Vomberg, A. Theel, M., Homburg, C. and Hohenberg, S. (2018). (2019). 15.32. Our 11 full-time three to five year PhD programs provide access to world-class teaching and a … Homburg, C., Theel, M. and Hohenberg, S. (2018). Leistungs­anreize für Inside Sales Teams - Unterschiedliche Anreize für unterschiedliche Teams? How are we actually doing? Ansari, A., Stahl, F., Heitmann, M. and Bremer, L. (2018). Formal sociological theory building in combination with empirical tests represents the scientific approach for all research interests of the academic staff of the Chair of Sociological Methodology. Christian Homburg number two in its annual ranking for the most published marketing researchers worldwide. Contact. Marketing begins and ends … Mannheim Master in Management: Specialization in Marketing & Sales Marketing has a very high relevance for the success of a company and is becoming increasingly important in business practice in this day and age of data-based evaluation of marketing activities. Located in the heart of the German and European economy, Mannheim Business School (MBS), the umbrella organization for management education at the University of Mannheim, is considered to be one of the leading institutions of its kind in Germany and is continuously ranked as Germany’s #1. Unsere Dienstleistungen bieten wir sowohl für Mitarbeiter und Studierende der Universität Mannheim, als auch für Unternehmen und Privatpersonen an. Welle, M., Kuester, S. and Schuhmacher, M. C. (2020). Schauen Sie sich um und … For more information please read our, Prof. Stahl: From Data to Marketing Insights - Big Data Analytics in Marketing, Prof. Kraus: Direct Sales and Multi-Channel Strategies, Wirtschaftswoche: Lifetime Achievement for Professor Homburg, Research Insights #69 Geld sparen oder „Gesicht verlieren“? Full Professor of Marketing Universität Mannheim Mannheim Vor 1 Minute Gehören Sie zu den ersten 25 Bewerbern. Zahlreiche Hochschul­rankings bestätigen die hohe Qualität des Studien­angebots. The Business School of the University of Mannheim is inviting applications for the position of a Full Professor of Marketing (W-3).

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